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Oliver Buchannon
Sean Whitmore

Founder | CEO Lucid. Building brand operating systems for founders who give a shit about the details.


What winning brands know about marketing that others don't.

What winning brands know about marketing that others don't.

A simple paradigm shift to win in 2026

Jan 9, 2026

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3 min read

I Have A Problem (And You Might Too)

I Have A Problem (And You Might Too)

It's been a minute, here's whats in store.

Jan 2, 2026

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3 min read

4 Ways To Get New Customers Without Over Complicating It.

4 Ways To Get New Customers Without Over Complicating It.

Explore 4 no brainer ways to get better leads.

Nov 6, 2023

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4 min read

Building a Story Brand: Unleashing the Power of Narrative for Business Success.

Building a Story Brand: Unleashing the Power of Narrative for Business Success.

In a world saturated with marketing messages, how can a business stand out? How can it create a deep and lasting connection with its target audience? The answer lies in building a story brand. This approach harnesses the timeless power of storytelling to communicate a brand's identity, values, and products or services in a way that resonates with customers on a personal level. In this blog post, we'll explore the concept of building a story brand and delve into its myriad benefits for businesses.

Oct 28, 2023

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8 min read

A Simple Trick To Crack the Code on Video Content Production

A Simple Trick To Crack the Code on Video Content Production

Learn how to scale and optimize your content production efforts.

May 12, 2023

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5 min read

3 Ways to Write a Great Hook

3 Ways to Write a Great Hook

Writing a great hook is an essential part of any marketing effort. Without it, you lose interest and the chance to win a customer.

May 1, 2023

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5 min read

Budget Content with Big Impact, Can They Live in Harmony?

Budget Content with Big Impact, Can They Live in Harmony?

How creating better content around a cause and not endless amounts of money can supercharge your brand.

Apr 28, 2023

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4 min read

Why Content Marketing is Important for B2B

Why Content Marketing is Important for B2B

Discover why content marketing is essential for B2B businesses and how it can help you attract, engage, and convert your target audience.

Apr 27, 2023

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7 min read

How to Create a Content Creation System (A 6 step framework)

How to Create a Content Creation System (A 6 step framework)

Learn to create a content acquisition system that never sleeps with this 6 step framework

Apr 25, 2023

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3 min read

3 Powerful Ways Sea-Doo Is Using Video Marketing To Grow

3 Powerful Ways Sea-Doo Is Using Video Marketing To Grow

Video marketing is a powerful tool to grow an audience. See how a global brand like SEA-DOO is using it effectively to grow and maintain an audience

Apr 19, 2023

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5 min read

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